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WAYMOR SPORTS, Co-Founder + Chief Marketing Officer

Meet the visionary force behind our company, Jay Sartori, who orchestrates the seamless fusion of creativity and business acumen within our dynamic and emerging market. As an experienced and seasoned marketing executive, Jay embodies the meaningful combination of creative verve, strategy, and unwavering commitment and he’s capable of making profound contributions to WAYMOR SPORT'S success.

Beyond his creative prowess, Jay is a visionary leader who navigates complex challenges with finesse. His ability to adapt to changing trends and capitalize on emerging opportunities ensures that our company remains a trailblazer, setting new benchmarks for the indoor pickleball club experience.

Miss Virginia USA / Miss Universe Organization Franchisee

Nicewonderful Productions - Consulting Chief Operating Officer

Jay joined his business partner and life partner, Kim Nicewonder, as COO in 2018 to boost the company's operational efficiencies, reinvent its customer recruiting and retention systems, and boost revenue of this respected pageant franchise brand. His contributions transformed the company into an efficient and agile entity that exceeded all previous levels of success.

Xelent Enterprises, Inc. – President

While at the helm of his company, Jay has consistently provided effective consultancy services to a host of independent businesses in a variety of sectors; from entertainment, to hormone replacement, to residential property development. He applies his operational acumen and keen business knowledge to drive sales, spearhead operational effectiveness, ensure financial strength, and ultimately, create environments that lead to success.

Hannah Solar – Chief Operating Officer / Sales Manager

Jay was instrumental in helping grow this regional solar powerhouse based in Atlanta. He successfully penetrated commercial markets throughout his territory in the southeast, while also moving into a key operational role, helping take this startup to a nearly $40MM business. Having navigated the emerging terrain of the commercial solar industry, Jay excelled at managing large-scale solar projects, and optimizing operational efficiency within the company.

Sartori Agency – President + Chief Inspiration Officer

Under Jay's ownership and guidance, his full-service ad agency not only delivered impactful and successful campaigns for a diverse array of multi-million dollar national clients, but he also met his commitment to nurturing a team of talented professionals, coupled with a hands-on approach to client relationships, ensuring that the agency thrived and flourished.

Personal Anchors

Jay’s story is steeped in the rich tradition of four generations of Wisconsin Italian cheesemakers, a legacy that began in 1939 and has been deeply woven into his fabric ever since birth. His "business" journey began in his formative teens, where he found himself thrust into the family business, toiling away in the cheese curing rooms, on the packaging line, and in the office, learning the business from his entrepreneurial family members. It was here that he absorbed the foundational knowledge of a growing and thriving family business, that today remains one of the top Italian cheese producers in the U.S. Guided by a family ethos centered around unwavering commitment, dedication, and community, Jay's very being was shaped by these enduring principles.

His transition from the serene Wisconsin countryside to the vibrant urban landscape of Atlanta was a testament to his determination to apply his skills, experiences, and the values instilled by his family, in carving out a unique and impactful career filled with accomplishments, the greatest of which is his current commitment, serving as a Co-Founder and Chief Branding Officer of WAYMOR SPORTS, INC.

Professional Foundation

I will steer WAYMOR SPORTS toward success by leveraging my business acumen and marketing expertise to propel our brand beyond the forefront of the indoor pickleball space. I believe I can accomplish this by cultivating strong connections among company leaders, employees, investors, and, most importantly, our club members. I'm poised to drive WAYMOR SPORTS and The PICKLR to exponential and sustainable growth, while upholding our top-tier "Apple-like" status within the indoor pickleball space.